5 Reasons Why Blogging is the New Internet Marketing Tool
Blogging is a concept that started in late 90s.It used to be a way to comment an existing webpage, an opportunity forvisitors and readers to react or voice out one's opinion on the saidpage.What started as a single-sentence commentary has evolved into pages ofpersonal take on just about anything and everything under the sun.As it continues to move forward, online advertising has tapped into theblog's potential.
1.Blogging is simple. The simplest way to get your piece on the net isthrough blogging.No skills are necessary... an average adult can read and type, or at leastclick a mouse.It's like having a virtual piece of paper and you just write your ideas,experiences, new products,and hope that the truth behind your articles comes out and entice yourreader to also try your product.
2. Blogging is authentic. In this day and age where advertisingsaturate our lives, we question the credibility of promoters' claims.However, in blogs, real people share their real-life experiences,unscathed by paid advertising.Reading blogs about first-hand product use is like talking to peopleabout their first-hand experience.You definitely want to buy a tried and tested product.
3. Blogging is free. Because blogging is yet to be proven as amainstream online advertising media,most sites see it as something to augment current marketing tools andthus offer it for free.Any opportunity for free webtime is definitely a bonus especially tobusinesses that are starting up.Needless to say, paid blog pages can generate more income for yourseriously growing business.
4. Blogging builds credibility. As you get more and more into writingyour experiences on a particular product or industry,your readers come to realize that they can depend on your posts fortheir own information needs.As such, you become an expert on it; as a consequence, more readersvisit your site and more bloggers link to your blogs.
As companies and professional organizations notice the growth of yourreadership base,they may soon get in touch with you for advertising on your blog page,or make you an affiliate,which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star,chances are, only your Mom reads your posts.Mom has a lot of friends, so she lets her friends know how interestingyour blog site is.But you need not depend on Mom to increase your readership base.
Look into the following ways to build your market through blogging:
-By using your e-mail. Today, blogging is overcoming the e-mail'spopularity in quickly and effectively reaching and expanding a market.In this age of speed and quick access, logging in and downloading e-mailis simply taking longer than clicking into a blog site.Let them explore your site by using a short e-mail message as teaser toyour blog site.If your e-mail is on an entirely different subject, use your e-mailsignature to give a link to the site.
-By using subscription. An easy way to get your readers e-mail is togive them an opportunity to subscribe to your blogsite.Keep some exclusive information for your subscribers to entice readersto subscribe and give their e-mail address.Just be responsible in using their e-mail address, as the last thing youwant is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for yourreaders to understand their profile and advertising preferences.Ask consumers to give you feedback on a post, an ad link, or a trialthat you shared. In this way,t is like interviewing your readers without the commitment and intrusionof a face-to-face interview.
-By joining a blog network –A network of blogs maybe a collection ofblog sites that share the same industry,interest, readership base, payment mode, etc.Consumers find credibility and convenience in clicking one link toseveral real bloggers about a single subject.Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internettoday.As such, having RSS feeds to your blog is definitely another means ofgenerating awareness for your readership base.Having a variety of feeds can add interest to your blog site.Give your business a boost by effectively using blogging as an Internetmarketing tool.
Blogging is a concept that started in late 90s.It used to be a way to comment an existing webpage, an opportunity forvisitors and readers to react or voice out one's opinion on the saidpage.What started as a single-sentence commentary has evolved into pages ofpersonal take on just about anything and everything under the sun.As it continues to move forward, online advertising has tapped into theblog's potential.
1.Blogging is simple. The simplest way to get your piece on the net isthrough blogging.No skills are necessary... an average adult can read and type, or at leastclick a mouse.It's like having a virtual piece of paper and you just write your ideas,experiences, new products,and hope that the truth behind your articles comes out and entice yourreader to also try your product.
2. Blogging is authentic. In this day and age where advertisingsaturate our lives, we question the credibility of promoters' claims.However, in blogs, real people share their real-life experiences,unscathed by paid advertising.Reading blogs about first-hand product use is like talking to peopleabout their first-hand experience.You definitely want to buy a tried and tested product.
3. Blogging is free. Because blogging is yet to be proven as amainstream online advertising media,most sites see it as something to augment current marketing tools andthus offer it for free.Any opportunity for free webtime is definitely a bonus especially tobusinesses that are starting up.Needless to say, paid blog pages can generate more income for yourseriously growing business.
4. Blogging builds credibility. As you get more and more into writingyour experiences on a particular product or industry,your readers come to realize that they can depend on your posts fortheir own information needs.As such, you become an expert on it; as a consequence, more readersvisit your site and more bloggers link to your blogs.
As companies and professional organizations notice the growth of yourreadership base,they may soon get in touch with you for advertising on your blog page,or make you an affiliate,which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star,chances are, only your Mom reads your posts.Mom has a lot of friends, so she lets her friends know how interestingyour blog site is.But you need not depend on Mom to increase your readership base.
Look into the following ways to build your market through blogging:
-By using your e-mail. Today, blogging is overcoming the e-mail'spopularity in quickly and effectively reaching and expanding a market.In this age of speed and quick access, logging in and downloading e-mailis simply taking longer than clicking into a blog site.Let them explore your site by using a short e-mail message as teaser toyour blog site.If your e-mail is on an entirely different subject, use your e-mailsignature to give a link to the site.
-By using subscription. An easy way to get your readers e-mail is togive them an opportunity to subscribe to your blogsite.Keep some exclusive information for your subscribers to entice readersto subscribe and give their e-mail address.Just be responsible in using their e-mail address, as the last thing youwant is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for yourreaders to understand their profile and advertising preferences.Ask consumers to give you feedback on a post, an ad link, or a trialthat you shared. In this way,t is like interviewing your readers without the commitment and intrusionof a face-to-face interview.
-By joining a blog network –A network of blogs maybe a collection ofblog sites that share the same industry,interest, readership base, payment mode, etc.Consumers find credibility and convenience in clicking one link toseveral real bloggers about a single subject.Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internettoday.As such, having RSS feeds to your blog is definitely another means ofgenerating awareness for your readership base.Having a variety of feeds can add interest to your blog site.Give your business a boost by effectively using blogging as an Internetmarketing tool.
